The Telehealth Era is just beginning.
Why are women more likely to use telehealth? What is the future of remote-care?
Did you know that global investments in telehealth companies topped $17.6 billion in 2021, a nearly 70% increase from 2020?
Did you also know that more than 60% of all telehealth users are women?
Welcome to another Startup Sitdown, an end-of-the-week series where we talk about a high-growth, industry-disrupting technology trend.
Today’s trend: the cross-pollination of modern technology (re: cloud and the web) and professional medical treatment, also known as telehealth.
It’s no surprise that the global telehealth market exploded exponentially during the COVID-19 pandemic. The pandemic elucidated several fundamental problems within the healthcare industry such as the shortage of healthcare professionals/specialists and primary care physicians in the US — a critical reason why this market has grown so quickly (and will continue to do so) in the coming years:
What are some cool startups capitalizing on this trend right now? ⬇️
a precision medicine company founded in 2019 developing a birth control optimization test designed to help determine which method of birth control is the best fit for anybody in order to minimize side effects.
They are disrupting the previous ways birth control were developed and distributed by committing to safe, personalized birth control for all women!
Their last investment was a $2.5M seed round
startup providing female-first lifestyle solutions rooted in scientifically backed research, delivered through engaging and deeply personalized digital experiences.
Body Collective offers two mobile apps: Baby2Body and mBody
Baby2Body: health and wellbeing app for pregnancy and motherhood (2M+ users!)
mBody: lifestyle app focused on teaching women about their hormonal cycles so they can optimize their overall health.
Top 2 Takeaways 🔥
The rising penetration of internet networks and innovation in the smartphone space to enhance global connectivity has enabled addressing gaps in care delivery and availing telehealth services more conveniently.
This is an incredible, billion-dollar opportunity for a venture capitalist as remote-care is the future.
Like other industries (education, childcare, etc.), healthcare is in the wake of re-invention post-pandemic but adequate time, resources and capital must be allocated in order to architect true change.
Switftarc Ventures is a fund wholly dedicated to investing in telehealth startups!
Personalization is extremely powerful across all industries, especially healthcare.
Specifically, women want more personalized solutions that fit their unique & dynamic lifestyles, rather than the trial-and-error or one-size-fits-all methods of the past.