Let's talk childcare.
How the rise of the marketplace business model is reinventing a failing industry...
Did you know that the average hourly wage for a childcare worker in the United States is $11.65 per hour?
Like education, childcare is in the wake of re-invention post COVID-19. The pandemic elucidated the innumerable flaws within the childcare and day care industries, highlighting the need for more convenient, accessible and affordable childcare services from the supply side [parents and their kids] as well as equitable pay and adequate resources from the demand side [child care providers and sitters].
However, new business models and modern technologies have made it possible to begin fixing this broken system:
Today’s directional arrow of progress:
Applying the marketplace business model to reinvent previously broken, outdated business models like the childcare industry.
So what are some of the hottest startups capitalizing on this trend right now? ⬇️
a child care marketplace serving both the demand and supply side of the ecosystem. They allow certified childcare providers to make their own at-home daycare businesses on the demand side — and be paid fairly — while giving parents on the supply side access to affordable, convenient and high quality early education/childcare services for their kids.
Founded in 2017 by Jessica Chang
Raised a total of $36.4 million to date
a child care membership marketplace that connects parents with open spots at daycares. Today, over 3,000 employers can use Kinside to search for open childcare inventory in their area and take advantage of pre-negotiated tuition rates.
Childcare providers also benefit from Kinside — so there is that double-sided aspect similar to WeeCare’s markteplace — to quickly + easily fill open spots at daycares.
Founded in 2018 by Pomona College alum, Shadiah Sigala. Go Claremont!
a marketplace for child care built on powerful data systems and backed by a trusted community of parents and providers.
Parents use the Winnie marketplace to discover high-quality local daycares and preschools reviewed by other parents. Child care providers use Winnie to fill their open spaces, build out their wait lists, and get resources to run their businesses efficiently.
Started in 2016 by Sara Mauskopf and Anne Halsall